Art & Algorithms

Discover insights, tips, and trends in design, data, and digital strategy.

How a Simple Pricing Page Change Generated $500K+ in Annual Revenue for Our Client

A SaaS company wanting to increase conversions on their pricing page saw over $500K in annual revenue growth after we simplified the layout, clarified pricing tiers, and highlighted key options—boosting conversions by 8% and increasing higher-tier plan selection by 28%.

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Our Top CRO Tactics to Optimize Your Marketing Funnel

Through extensive experimentation with our clients, across the entire marketing funnel, we've identified several highly effective CRO tactics. Read more to see some of our top performers.

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Why We Believe Retainers Build Better Business Outcomes

We believe in most circumstances an agency retainer leads to better business outcomes than fixed-fee billing. While project-based pricing has its place, we've found that retainers create a more collaborative, strategic, and ultimately, more valuable partnership for both parties.

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